Every project starts with an idea. No matter how random or crazy it sounds any idea can become a great work of art if you're willing to put in the work. I am always up for a challenge and am willing to push to bounds of how far I can take something. When I first start on the process of creating a new project the first thing that always comes to mind is the overall theme or feel. Will this be a modern take on saving the environment? Or maybe an exciting sci-fi to regenerate interest in a business?
        Once the theme is decided then I focus next on the tone of the project. Tone meaning the emotion or reaction that I would want the audience to feel when they see it. Like if its a new movie then excitement would be the key but if its a shocker, like the ones for conservation then somber but motivational would do the trick. 
To make a work have a certain emotion I use many different outlets to achieve that effect.
        Lighting is an important one as it can effect the overall feel of the project. Dark lighting is mostly pertained to negative emotions while Light Lighting can convey positive emotions. Another tool that works well is coloring. Different sets of colors create different reactions such as warm to cool colors and dark to light colors. And the thing that ties it all together being the subject matter or what images or symbols are being used.
                               All of these play a part in how I create every project that I am taking on.
Programs:
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Animate
Adobe Premiere Pro
Adobe After Effects
Microsoft Word
Microsoft PowerPoint
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